Our Story

TASTE WITH INTENTION

At Madaq, we redefine the chocolate experience by offering a fresh perspective on the world of chocolate. Our creations tantalize the taste buds with unique flavors that leave a lasting impression, transforming everyday moments into cherished memories. Discover the special Madaq experience, carefully crafted and passionately presented.

ORIGIN OF MADAQ

The brand was founded by Soufiane Mourabit to share the food culture he grew up in with others. The affection and warmth he felt during the gathering made the food taste even better and more intense. Soufiane grew up in a Berber family and learned the basics of North African cuisine at a young age. The use of natural ingredients in their purest form creates the taste.

MADAQ MEANS FLAVOUR

The combination of North African cuisine and the feeling he experienced resulted in surprising flavour combinations. These flavour combinations were expressed in special dishes and chocolate-covered dates, which were later further developed into refined bonbons. The handmade bonbons offer a unique taste experience and even received the approval of Master Patissiers. This was the starting point for Soufiane of Madaq, which means taste in Berber.

100% Fresh, 100% Hand made

Discover All Flavors

studio velp

Within the Madaq range, natural ingredients with a special origin are used. These ingredients are processed in the purest form in the products. All products are handmade in our own production in the Atelier in Velp.

CONSCIOUS & ETHICAL PRODUCTION

At Madaq, the sincerity of our chocolate is central. We only use pure ingredients and are committed to transparency in our supply chain. In this way, we strive for exceptional taste and quality, and we want to make a positive contribution to our ecological footprint and society as a whole.


Honest chocolate

At Madaq we only use ethical cocoa. Our chocolate goes beyond sustainability. We strive for a long-term vision to improve well-being, protect the environment and increase the income of producers and communities.

FRESHLY PREPARED

Madaq chocolate is freshly prepared daily to give you the best taste experience. We only use fresh ingredients. Free from palm oil and preservatives. Best consumed within a week.

NATURAL ORIGIN

Madaq chocolate is intensely flavoured and made with high-quality ingredients carefully selected by our chef chocolatiers. Everything is 100% natural and free from alcohol and gelatin.

Sharing food

In Moroccan culture, food serves as a link between moments and memories, connecting people on every occasion. It is not just about food, but also about the social rituals that take place around food. We value giving and sharing. Our goal is to create unforgettable experiences that strengthen relationships and foster a sense of togetherness.

Perfect gifts

So whether you are looking for something for yourself or for someone else, you will always find the perfect gift with ease in our collection. With Madaq you give more than a gift, you give an experience. You help the recipient find happiness in the little things. And that, in our opinion, forms the basis for special, meaningful moments.